Homegrown: TikToks for ATX. Storytelling that Drives Commerce and Community

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Thursday, March 18, 2021 8:00 PM to 9:00 PM
Presented by TikTok
Advertising & Brand ExperienceContent Strategy / Production


During our homegrown workshop we will pair Texas-based TikTokcreator @lani.baker with. Austin-based brand partner Kendra Scott to deconstruct how the pair worked together to come up with a compelling piece of content for the platform that brings to life our POV of Don’t make ads, make TikToks. For the session, we will share a simple frameworkthat will help all attendees understand more about how to approach storytelling and building compelling creative on TikTok. We will then apply the framework in real-time to the project that Lani and Kendra Scott worked on and will launch live during the session. Attendees will walk away with a strong understanding of: 1. How to approach content creation for their own brands using a simple creative framework 2. What type of creative works best on TikTok(hint: it is not highly produced, slick video 3. How brands and TikTok creators work together come up with concepts that drive engagement and action 4. A tangible understanding of how Small and...
Event Type
Conference Theme
Connection in Disconnection
Professional Development
Live OnlyRSVP Event