Behind China’s Great Firewall: Tech, Culture, & UX

Tuesday, March 16, 2021 3:15 PM to 4:10 PM
Advertising & Brand ExperiencePre-RecordedDesign

Information

What would your life be like without Google or Facebook? The Great Firewall has forced China's tech ecosystem to evolve without the influence of tech giants we interact with daily. Conglomerates like Tencent & Alibaba have chosen successful global services and retrofitted them to the Chinese audience. What began as copy-cats have morphed into huge "super apps" that function like operating systems. Call a car, order food, do your laundry, and more - all in one app. In this presentation, we'll explore how Chinese culture and government influence have affected UX and design trends within China. See how apps break western design conventions, learn how these apps have influenced China's COVID-19 response, and get a glimpse of e-commerce and entertainment within this parallel tech universe.
Event Type
Session
Conference Theme
Challenging Tech's Path Forward
Format
Presentation
Level
Intermediate
Accessibility
Closed Captioned
Availability
On Demand