Immersive Retail: Connected Shopping in a New Era

Tuesday, March 16, 2021 8:00 PM to 8:30 PM
Advertising & Brand ExperiencePre-RecordedXR

Information

With the pandemic accelerating changes in retail, the movement from brick-and-mortar to online is now inevitable. To survive post-pandemic, physical retail outlets will have to become an experiential destination. A big component of this transformation is being powered by real-time 3D graphics and XR: in-store displays are becoming more interactive, virtual and customizable; product catalogs are increasingly using 3D to replace costly physical photo-shoots; and marketers and online retailers are reaching consumers online with 3D/XR representations of products in ads, brand activations and online stores. What major initiatives is the industry pursuing to enable the widespread proliferation of AR/VR and 3D content for e-commerce and retail?
Event Type
Session
Conference Theme
Challenging Tech's Path Forward
Format
Featured Session
Channel
4
Level
Advanced
Accessibility
Closed Captioned
Availability
On Demand