It seems that no writer can resist a good pun when covering cannabis. “Hazy” profits. The latest “buzz.” But with the industry being deemed essential during the COVID-19 pandemic and increased legalization, has the mainstream media given it the serious representation it deserves or just blowing smoke? This panel brings together journalists covering the cannabis industry from business and lifestyle perspectives. They’ll delve into how media coverage has changed for cannabis companies over the years and discuss the high bar companies need to achieve to gain media attention. They’ll also grapple with how misinformation persists and how the careful art of semantics - such as using the word dope vs. cannabis - changes reader perceptions.